Designing productsOwning outcomes

7+ years in the game — designing products, then owning them. Still obsessed with turning messy problems into simple flows.

How I Work

I love building products end to end, but even more, I love when the right thing ships

I start from the business goal and the user's problem, then design backwards — so every screen exists for a reason.

I turn ideas into clear specs, acceptance criteria, and scoped tickets developers can build from without guessing.

I take flows from first sketch to dev-ready UI — and stay hands-on with the details until it ships.

I run UAT against the requirements I wrote, so what reaches users matches what we promised.

Design and product ownership, in practice

From management tool to booking business

Product Owner · May – Sep 2026

From two apps to one system

Senior Product Designer · Feb – Oct 2023

From transfers to total control

Product Designer · Oct 2021 – May 2022

From guesswork to the right fit

Product Designer · Oct 2021 – Jun 2022

Where product ownership meets design

From designer to owner

Promoted to Product Owner after proving I could carry features from idea to release — not just design them.

Trade-offs, decided

I prioritise what ships and what waits, then defend the call to the team with the reasoning written down.

Decisions, documented

I keep the team aligned by turning discussions into documented decisions — not buried chat messages.

Bridging business and build

I sit between business vision and engineering reality — and translate both directions.